Start Licensing’s Ian Downes shares some of his licensing highlights from this year’s IFE show.

Sesame Workshop enters licensing agreement with karaoke product Singing Machine

The ranges feature embroideries that reinterpret the worlds of the brands.

“We are delighted to be working in collaboration with Gin In A Tin, who have created a classic product to mark such a magnificent event this year,” said Emma Saunders, Senior Licensing Manager at Historic Royal Palaces.

“We are so proud to offer our fans a new way to interact with their favourite heroes,” said ZAG Founder and CEO, Jeremy Zag.

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer.

“The endless creativity that goes into game design provided the freedom to have fun with a collection that is an otherworldly take on our usual tailoring,” said Gresham Blake.

“The latest collaboration with Lucasfilm for the Star Wars Rivals Game has continued to elevate Funko Games’ collectible offerings through its all-new art style, including awesome hologram variants,” said Deirdre Cross, Head of Funko Games.

The Ashmolean Museum’s Carrie Hickman, Start Licensing’s Ian Downes and The Gift Association’s Chris Workman share their picks for campaigns that could have a life in licensing.

Ben Kelly – GM of Dumb Ways at PlaySide Studios ­– discusses bringing the brand into board games with Spin Master.