The Brand Radar: Exploring the creative thinking behind licensed theme park attractions

Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.

The Point.1888 bolsters Barratt line-up with flavoured water, cupcakes and milkshakes

“It’s been truly amazing to see the amount of innovation that has gone into the products, focused on delivering a product that allows Barratt’s iconic flavours to shine through,” said Bethan Garton, CCO at The Point.1888.

Universal Studios and The Weeknd launch haunted house experience inspired by his After Hours album

“I feel like my music videos have served as a launching pad for a collaboration like this and I cannot wait for people to experience this madness,” said Abel ‘The Weeknd’ Tesfaye.

Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility

As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.

Silver Fox Collectibles’ Darren Martin on bringing the characters of Twilight Imperium to life through high-end statues

Darren Martin, Creative Director at Silver Fox Collectibles, reveals what appealed about working on one of Asmodee’s most expansive – and popular – tabletop brands: Twilight Imperium.

Dream Figures co-founder, Jaime Rodríguez, reveals what inspired Asmodee Entertainment’s Arkham Horror collectibles

Art and passion: why Asmodee’s Arkham Horror figures are a dream come true for Jaime Rodríguez

Triclops Studio’s Rob Ames and Luc Hudson to share their ‘Squeezing the Juice’ approach to brand innovation at Brand Design Conference

Triclops Studio is an award-winning design agency and invention studio whose expertise span front-end toy and game concept development, future thinking, character creation, world building, as well as strategy and brand architecture.

Simon Kay on bringing retro gaming brands like Sensible Soccer and Xenon into apparel with Seven Squared

Seven Squared’s Simon Kay discusses the appeal of classic gaming brands – and how some of his range benefits the Safe In Our World charity.

Warner Bros Discovery marks Friends Fan Week with RSVLTS shirts, Loungefly bags and Clue: Friends

The WB Shop is also launching new Friends products, including apparel, accessories, and home goods.

Motul partners with Depancel for Pista 24 Motul Edition watch

“The Pista 24 Motul Edition is not only a stunningly designed watch; it truly reflects the technical excellence associated with motor sports,” said Motul’s licensing specialist Laurent Taieb.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.