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“Our goal is to honour the brand’s legacy while introducing it to new generations of fans across categories and geographies,” said Oli Stanton, New Business Director at Global Merchandising Services.

“It’s a joyful way for kids to feel seen and connected to a character they love,” said Matt Proulx, SVP, Global Experiences, Partnerships and Music at Hasbro.

“This partnership will bring something fresh to Sanrio’s portfolio and aligns perfectly with our creative ethos,” said Gary Wadhwani, Co-Founder and Director of Craft Buddy.

The range spans eight t-shirts, each featuring a Mega-Evolved Pokémon, as well as four hoodies and two pairs of trainers.

The Zsiga x Care Bears range merges ‘Zsiga’s signature cheeky personality’ with the Care Bears across 12 figures.

“We’re delighted to grow our collaboration with Crayola and help children nationwide discover the many ways they can express their creativity,” said Tori Cook, SVP Franchise Management at HPC.

“Micro and Porsche are a perfect match – both brands stand for quality, design and an exceptional riding experience,” said Wim Ouboter, Micro Founder and CEO.

Shipra Dubey has been appointed Director of LMCA India.

The collection includes a pencil case shaped like a sleeping bag.

“We’re seeing extraordinary momentum for Bluey across EMEA and Asia, with strong demand from both partners and audiences,” said Andrew Carley, Director of Licensing, UK/EMEA/Asia at BBC Studios.