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“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

The move celebrates Ben & Jerry’s joining Tony’s Chocolonely’s mission to end modern slavery and child labour in the chocolate industry.

“We asked ourselves: if Sally were built today as a road-approved model, what would she look like?” said Jay Ward, Creative Director of Franchise of Pixar Animation Studios.

“At ZAG Play, we will leverage our unique point-of-difference as both an animation content powerhouse and a high-quality toy company to develop products that empower children to see themselves as heroes through imaginary and aspirational play,” said ZAG CEO Jeremy ZAG.

‘The capsule embodies Corona’s relaxed vibes and passion for recreation, aligning with State Bicycle’s best-selling cycling gear,’ read a statement around the launch.

Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice are the focus of a new range of candles, fragrant oils, tealights and melts.

Vodka launch marks the second collaboration between the two firms, following Brewdog’s Candy Kittens IPA.

The Heinekicks sneaker has a bottle opener in the tongue and Heineken beer injected into its sole.

Players must race to the finish line in Red Light, Green Light, or try to burst past their rivals’ defences in The Squid Game

“With American Psycho, fans get to put themselves in the shoes of Patrick Bateman, one of the most interesting characters to come out of cinema in the past 22 years,” said Scott Gaeta, President and Publisher of Renegade Game Studios.