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“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.

The partnerships expand the property into categories like apparel, games and puzzles.

The design aesthetic behind the range features ‘graceful lines and intricate lattice work that nod to Martha’s love of chinoiserie’.

The It’s a Beaut Pecan & Toffee Stout combines sweet toffee flavours, roasted cacao and hints of vanilla.

“Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colourful and delicious Care Bears products to life!” said Sophie Yates, Brand Manager at Bulldog Licensing.

The collaboration has come about to celebrate World Pasta Day.

The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.