Cloudco, Basic Fun! and Universal bring Care Bears and Wicked together for limited-edition plush range

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

Negosh partners with Made AI to “remove friction from product creation”

“If you can sell it – between Negosh and Made – you can make it,” said Ari Zebersky, CEO of Negosh.

Joe Wicks and Studio AKA debut animated Activate series

“Being turned into an animated character has been a surreal and wonderful experience, and my dream is that it connects with millions of kids and families across the UK and beyond,” said Wicks.

PUMA launches latest Squishmallows collaboration

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

Coffee mate readies Harry Potter-inspired creamers

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

Natural History Museum appoints Jewel as its licensing agent in US and Canada

“We are thrilled to be partnering with Jewel to expand our brand into the US and Canada markets,” said Maxine Lister, Head of Licensing at the Natural History Museum.

Smiley and (RED) to launch co-branded collections in 2026

“This is a call to creative, values-led partners to design with purpose and impact,” said Nicolas Loufrani, CEO The Smiley Company.

YuMe Toys bolsters anime slate

“Anime’s momentum shows no signs of slowing down, with fandom that spans and connect generations,” said YuMe’s Felipe Noriega.

BBC Studios readies Doctor Who pop-up experience at San Diego Comic-Con 2025

“We’re incredibly proud to bring the Whoniverse to life at San Diego Comic-Con in such an ambitious and immersive way,” said Callie Bryan, Head of Marketing for Doctor Who at BBC Studios.

Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.

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