News
Kith partners with Marvel and Capcom for vintage-inspired apparel, toys, footwear and more
The collection is designed in three separate parts – one dedicated to Marvel, one to Capcom, and another that features tri-branded artwork drawn from crossover launches over the years.
Peppa Pig, F1, Wicked and more make DreamToys 2025 list
“This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity,” said Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.
Mattel debuts KPop Demon Hunters dolls
The HUNTR/X “What It Sounds Like” 3-Pack features Rumi, Mira and Zoey as seen in their final performance in the film.
Hasbro and Netflix debut Transformers x Stranger Things figures
Freakwency converts from six-inch robot mode to WSQK van mode in 16 steps.
Molang and The Smiley Company team up for collaboration across apparel, accessories and more
“I am really excited to see the Millimages and Smiley teams bring the best of their talent to bring unique stories and beautiful products to our global fans,” said Nicolas Loufrani, CEO at The Smiley Company.
Larkshead Licensing welcomes Mel Humberstone-Garley as Senior Licensing and Retail Manager
“After a landmark year we are confident that Mel will be a tremendous asset as we look to build on our achievements and explore exciting new ventures,” said Clare Piggott, Managing Director of Larkshead Licencing.
Born Licensing, Sainsbury’s and The Roald Dahl Story Company team up for latest BFG Christmas ad
“This collaboration shows just how magical advertising can be when world-class creative meets timeless storytelling,” said David Born, CEO of Born Licensing.
Mini Rodini partners with Universal Products & Experiences for E.T. childrenswear
“Designing this collection felt like creating clothes for kids today through a nostalgic 80s lens,” said Cassandra Rhodin, Founder and Creative Director at Mini Rodini.
IDW Games to return in 2026 with Godzilla: The Roleplaying Game
“It’s really exciting to have total freedom in developing a new system: something that really fits with the G-Force era of Godzilla stories,” said co-creator Mark A. Latham.
CATAN partners with Minnesota Timberwolves for activations, jerseys and giveaways
“This partnership highlights how CATAN has become woven into sports culture – celebrating teamwork, strategy and the power of play that unites fans on and off the court,” said Kevin Hovdestad, Director of Brand Development at CATAN Studio.









