Mad Beauty readies Harry Potter collection

Mad Beauty has signed a long-term licensing agreement with Warner Bros to create, develop and distribute a Harry Potter beauty gifting collection.

The range will land this autumn and is set to span bath elixirs, beauty masks, lip balms and more. These will include a Golden Snitch Lip Balm Duo and Pop-Out Brush, a Nimbus 2000 Make-Up Brush and ‘Wand-erful’ Lip Balm Sheen.

“Already proud recipients of awards as a Warner Brothers licensee, we’ve built a reputation for bringing magic to life through our innovative products,” said Julia Cash, Creative Director at Mad Beauty.

“From intricately crafted 3D tooling to inventive, collectible packaging, every detail is designed with added-value touches that truly amaze and delight our customers. As passionate Potterhead’s ourselves, the opportunity to tell stories through products is what drives us – so this collaboration felt like it was made for us.

“The new range captures the heart of the Wizarding World, combining nostalgia and wonder in equal measure. With universal appeal, it’s a collection that resonates with individuals and families alike – rekindling cherished childhood memories while building excitement for the magical adventures yet to come.”