LMCA to spearhead licensing push for Biltmore

Global brand licensing agency LMCA is now representing Biltmore, George Vanderbilt’s estate in Asheville, N.C.

Built by George Vanderbilt in 1895 to be his family home, Biltmore is known as America’s largest home and a National Historic Landmark. Welcoming more than a million visitors a year, Biltmore offers ‘untouched mountain views, protected wildlife and recreational activities with an invitation to slow down and step back in time’.

Categories of interest for the brand will include kitchen, home decor, food & beverage, travel, fragrance and furniture.

‘’We are honored to welcome Biltmore to the LMCA client family,’’ said Ciarán Coyle, President & CEO of LMCA.

“The rich history of Biltmore and its unwavering commitment to sustainability, craftsmanship, and self-expression all align perfectly with LMCA’s mission of fostering iconic brands and creating meaningful, long-term strategic licensing partnerships. Together, we look forward to bringing Biltmore to new audiences and delivering exceptional products and experiences that extend the Biltmore wonder beyond the estate.”

Donnette Miller, Licensing Director at The Biltmore Company, added: ‘’We selected LMCA as our licensing agency because of their unparalleled expertise, strategic vision, and impressive track record in the industry. Our collaboration with LMCA will allow us to deepen the Biltmore experience with existing enthusiasts and introduce the brand to a wider audience.’’

Natalie Hackney, Vice President of Retail Experience and Product Development at The Biltmore Company, said: “Licensing is an important part of our company’s growth, and it was so important to find the right partner to thoughtfully build out this program. We look forward to working with LMCA on products that connect consumers to Biltmore.”

For inquiries about licensing opportunities with the Biltmore brand, contact LMCA at: www.lmca.net/contact.