LMCA to helm global licensing push for Castrol

Lubricant brand Castrol has appointed LMCA as its global licensing agency.

The program’s emphasis is to grow Castrol’s position as a leader in auto care, reinforce the brand’s reputation in cutting edge technologies and build a range of products and services that support Castrol’s focus on innovation in future mobility and renewable energy solutions.

“We believe there is enormous untapped potential for the Castrol brand globally and are excited to be chosen to work with Castrol on the next phase of their strategic brand development initiatives,” said Ciarán Coyle, President and CEO of LMCA.

“Castrol has a rich heritage in innovation and performance, global brand popularity, and a best-in-class reputation for delivering pioneering products and services. We look forward to extending the brand into a range of high-quality products and experiences that tap into the brand’s core equities.”

LMCA will look to expand Castrol’s brand presence and consumer reach through licensed products and services in performance care, auto accessories, e-mobility and through brand experiences.

Sumeet Wadhwa, Electric Vehicle & Growth Unit Marketing Director at Castrol, added: “This strategic initiative is a testament to Castrol’s commitment to furthering our global brand strategy, deepening relationships with our consumers and fans, and building our brand value through relevant extensions.

“We look forward to developing a robust brand licensing program with LMCA that optimises the brand potential and offers new and innovative product and service solutions for our Castrol customers.”