It Came From BLE with… STUDIOCANAL Kids & Family’s Sissel Henno

Sissel, it’s great to catch up. Can you talk us through a product – or partnership – that originated from a chat at BLE?
Absolutely – BLE has been a brilliant catalyst for many of our Paddington partnerships. One standout example is our collaboration with Wild Cosmetics for a new refillable deodorant in a beautiful aluminium case.

The initial conversation took place quite organically at BLE, during what started as a casual coffee catch-up. It quickly became clear we shared a mutual love for British heritage storytelling and a desire to create something sustainable and modern – as well as timeless and heartfelt. That initial chat laid the foundation for what became a beautiful, best-selling collection that resonated with both Paddington fans and Wild’s audience. It’s a great example of how BLE’s informal yet focused environment can lead to truly meaningful creative partnerships.

Great example. And what makes BLE an effective place to facilitate these types of connections?
BLE is unique because it brings together such a concentrated and diverse cross-section of the global licensing community, all under one roof – and all with a shared passion for storytelling, innovation and brand growth. There’s a special kind of energy at BLE; conversations are naturally dynamic and forward-looking, and you often find yourself discussing ideas with people who deeply understand their market and are actively looking for the “next big thing.”

“I’d be excited to explore a creative campaign with a major travel brand – the kind of global name that shares Paddington’s values of discovery, kindness and connection.”

For a brand like Paddington, with its 360 brand management approach and global recognition, it’s the perfect place to explore new territories, meet unexpected collaborators and spark creative concepts that might never emerge through formal channels alone.

If you could wave a magic wand, what product or partnership do you hope is kickstarted at BLE this year?
I’d love to see a partnership emerge around innovative gameplay that introduces Paddington to a new generation of fans. Whether through tech-enabled toys, interactive storytelling or fresh approaches to family games, there’s a real opportunity to reimagine play in a way that captures Paddington’s warmth, humour and curiosity. We’re always looking for partners who can blend creativity with meaningful engagement, and who see the value in building long-term love for the brand through imaginative, high-quality play experiences.

Secondly, I’d be excited to explore a creative campaign with a major travel brand – the kind of global name that shares Paddington’s values of discovery, kindness and connection. Paddington is the perfect ambassador for thoughtful, family-friendly travel, and there’s an opportunity to build something truly memorable that captures hearts while reinforcing the emotional bond audiences have with him. Whether it’s inspiring families to explore the world or making journeys more magical, it’s a partnership we’d be thrilled to bring to life.

Fingers crossed! We should also say, you guys are based at Stand B182 at the show. Thanks again Sissel – see you at BLE.

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