Interviews
SoapBox Labs’ Jamie Beaumont on how voice tech can help brand owners create magical conversational experiences for kids
We spoke with Jamie Beaumont, COO at Soapbox Labs, to talk conversational TV, voice tech-infused toys and how voice can shape the future of education.
Numskull Designs’ Karl Mizen on designing Christmas jumpers for Jaws, Jurassic Park and Back to the Future
Karl Mizen, Creative Director at Numskull Designs, discusses how to successfully bring brands to life as Christmas jumpers.
Licensed to Charm’s Maggie Calmels on embracing trends, avoiding bandwagons and designing Frida Kahlo pieces
Maggie Calmels – Founder and Creative Director at Licensed to Charm – discusses her approach to bringing brands like Labyrinth, Pusheen and Frida Kahlo into jewellery.
David Brabham on translating decades of iconic racing history into the Brabham brand
With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.
Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing
Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.
Anya Hollis from Factory Rights on why cartoon legend Mr Benn is still going strong at 50
Mr Benn at 50: Anya Hollis, Head of Brand Licensing at Factory Rights, on the animation classic.
“A collector’s first album always has special memories”: Greg Lansdowne on his new book, Panini Football Stickers: The Official Celebration
We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.
“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products
We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.
“This is a brand on the move”: TSBA Group’s Jo Edwards on the three-pillar licensing strategy behind Transport for London
Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.
TOMY’s Natalie Frow on celebrating 100 years of Britains Farm Toys
With activity spanning new product launches, activity trails and even a commemorative medallion, Natalie Frow, European Senior Brand Manager at TOMY, talks us through a very special year for Britains – and looks ahead to what’s next for the brand.