HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients

Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.

Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions

We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.

Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream

Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.

How Pinfinity founder Caleb Paullus brings brands to life with enamel pins

Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!

MIZIZI’s Paakow Essandoh and Kenneth Obeng on bringing Black Panther and Coming to America into streetwear

We caught up with MIZIZI Founder Paakow Essadoh and Designer Kenneth Obeng to learn more about the origins of the company, how it approaches designing for brands and what fuels their creativity.

The Royal Mint’s Phillippa Green on the brands that celebrate iconic anniversaries, people and themes

From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs

Toy designer David Vonner on Evel Knievel, Marvel and the classic stories that fuel new brands

We caught up with David to find out more about his approach to toy design – and what a brand needs to be successful in the action figure space.

From He-Man and Bumblebee to Action Man and RoboCop… David Born lifts the lid on the power of characters

Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.

Bésame’s Gabriela Hernandez on the detective work that goes into bringing brands like Mary Poppins into cosmetics

Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.

BrandFocus’ Michele Pearce on Scalextric opportunities, Street Fighter rubber ducks and licensing evolutions

We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.

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