Interviews - Brands Untapped

Interview

Rich Smith, Loungefly

“We’re like the Gucci of pop culture!”: Loungefly’s Rich Smith on design, fandom and pushing the boundaries

Rich Smith – VP of Sales at Loungefly – discusses the company’s detail-driven approach to going above and beyond with licensed backpacks, wallets and accessories.

Interview

Rowan Parker, Riot Forge, League of Legends, Video Games

Rowan Parker – Creative Director at Riot Forge – on exploring and expanding the world of League of Legends

Riot Forge’s Rowan Parker discusses creative collaborations, fan engagement and telling stories through video games.

Interview

Phil Ratcliffe, MV Sports

“By capturing the essence of a brand, consumers do buy into the magic”: MV Sports MD Phil Ratcliffe on design, innovation and industry evolutions

Phil Ratcliffe discusses how MV Sports helps brands thrive in the outdoor market.

Interview

Carl Lawrence, Sports, Film & TV

Licensing specialist Carl Lawrence on how to keep brands front of mind for retailers, licensees and prospective partners

Carl Lawrence talks fans, buyers and the lure of logos.

Interview

Usha Chauhan

Industry stalwart Usha Chauhan on the importance of collaboration, consistency and communication

Usha Chauhan discusses how brand owners can keep IP fresh, exciting and on-trend.

Interview

Sandra Russell, Morph, Experiences, Art, Film & TV

“It’s been a privilege!”: Artist Sandra Russell discusses her contributions to Morph’s Epic Art Adventure

Sandra Russell talks creativity, art trails and the advice she’d give budding artists.

Interview

Jason Egan, Egan Escape Productions

Egan Escape Productions’ Jason Egan on crafting the immersive Escape IT experience

Egan Escape’s Jason Egan discusses horror brands, genuine scares and the power of authentic immersion.

Interview

Phil King, Trademark Products

Trademark Products’ Phil King on why simplicity reigns supreme when it comes to great t-shirt design

Phil King, Managing Director of Trademark Products, discusses great design, niche brands and trend-spotting.

Interview

Miki Yamamoto, IMG, Tetris

Miki Yamamoto – SVP of IMG Asia – on the cross-generational evergreen appeal of Tetris

IMG Asia’s Miki Yamamoto discusses bringing Tetris into gummies, apparel, cosmetics and more.

Interview

Francesca Lisle, Tetric, Video Games

Lisle Licensing founder, Francesca Lisle, discusses working with Tetris – and linking to gameplay

“Innovative products have always done well…” Lisle Licensing’s Francesca Lisle discusses Tetris ideas

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