IMG Licensing appointed exclusive North American licensing representative for The Little Prince

IMG Licensing has been appointed the exclusive North American licensing representative for The Little Prince (Le Petit Prince).

First published in 1943 in New York City, more than 300 million copies of The Little Prince have been sold worldwide, across over 650 official translations.

“At LLP Groupe, we are thrilled to embark on this new chapter with IMG Licensing in North America,” said Sophie Kopaczynski, CEO LPP Groupe.

“The United States holds a unique place in the history of The Little Prince – the book was written and first published in New York in 1943, and the original manuscript is preserved at the Morgan Library. These deep historical roots make North America a particularly meaningful territory for the brand. We are confident that IMG’s expertise and market leadership will help elevate The Little Prince to new heights and forge best-in-class partnerships.”

Categories of interest include apparel, accessories, health, beauty, food and beverage, home, garden, travel, gifts, toys, games and novelties, as well as digital and publishing. IMG will also develop location-based entertainment and immersive experiences.

“The Little Prince is one of the most beloved novellas of all time and one that speaks profoundly and affectingly to values of friendship, love, loss, responsibility, and the power of imagination,” said Bruno Maglione, President of IMG Licensing.

“Through its prose and beautiful water-colour illustrations, it succeeds in communicating a philosophy of life that reaches adults and children alike at different levels. We are honoured to work with LPP Groupe and look forward to forging product partnerships that can resonate with the millions who have been inspired by this literary unicorn.”