George at Asda launches Animal Planet collection

George at Asda has launched a collection of Animal Planet children’s clothing made from responsibly sourced materials.

The kidswear collection has been designed and manufactured by Poetic Brands and features slogans encouraging kids to reconnect with the planet and animals, such as “Love Our Planet”, “Be Kind” and “Wild One”.

“We’re extremely proud to have partnered with Animal Planet to launch an incredible range of children’s clothing this spring,” said Jade Snart, Sustainability and Compliance Expert at George.

“It was clear from the beginning of the partnership that both George and Animal Planet share the same business values – trying to make our world greener! All of the products within the range have a sustainable element to them because at George we’re committed to doing the right thing by our customers and the planet.”

The partnership was brokered by Warner Bros. Discovery’s UK licensing agent, IPR Licensing.

Ian Woods, SVP International Consumer Products at Warner Bros. Discovery, added: “We are extremely proud of this collaboration with George at Asda because it’s been a true partnership in delivering a clothing range that meets the objectives of both teams.

“The designs are fantastic, and we have high hopes this is just the beginning of a strong collaboration between Animal Planet and the George at Asda team”.