FanGirl signs as global licensing agency for Ruff Ryders and DillybyDally

FanGirl Consulting & Brand Management has been appointed as the global licensing agency for hip-hop brand Ruff Ryders, as well as creator-led brand DillybyDally.

Ruff Ryders launched the careers of global superstars including DMX, Eve, The LOX and Swizz Beat, and continues to evolve as a multi-platform brand spanning music, content, lifestyle and community-driven initiatives.

“Ruff Ryders has always been about culture, movement, and community,” said Joaquin “Waah” Dean, CEO at Ruff Ryders.

“As we continue to build the brand for the future, this partnership creates new opportunities to expand our legacy across categories and connect with audiences worldwide.”

Elsewhere, DillybyDally is a fast-growing creator-led social media brand recognised for its unique voice, highly engaged audience and cross-platform cultural relevance. FanGirl will lead the development of DillybyDally’s licensing and consumer products strategy, identifying opportunities to transform digital engagement into scalable physical products, retail collaborations, and experiential brand extensions.