Dream Big Little Co. launches World of Eric Carle collection

Dream Big Little Co. has partnered with the World of Eric Carle to release a collection inspired by The Very Hungry Caterpillar, Brown Bear and Brown Bear, What Do You See?

The collection blends Dream Big Little Co.’s signature bamboo fabric with designs inspired by Eric Carle’s artwork, and spans sleepwear sets, dresses, rompers, pocket tees, crib sheets, changing pad covers and bow clips.

The collaboration was negotiated and developed with the support of Born to License, who guided Dream Big Little Co. through the licensing process from initial agreement to creative approvals and go-to-market execution.

“We’re thrilled to support Dream Big Little Co. in this collaboration that reminds us about the power of a well told story,” said David Born, CEO of Born to License.

“In this collection, Dream Big Little Co. has captured the magic of Eric Carle’s works to be shared with a new generation of children and parents.”

Christy Creviston, Founder of Dream Big Little Co., added: “What a dream! This collaboration celebrates the magic of curiosity and imagination, bringing together DBLC’s bold creativity with the timeless wonder of Eric Carle’s world.

“I grew up loving these stories, and now you get to dress your littles in that same magic.”

The World of Eric Carle licensing programme is managed globally by the Joester Loria Group on behalf of Penguin Random House.

“We are thrilled to partner with Dream Big Little Co. to bring the timeless imagination of Eric Carle to even more families,” said Jackie DeMaio, Senior Licensing Director at the Joester Loria Group.

“Their passion for thoughtful, beautifully designed products aligns perfectly with our mission to inspire a love of creativity and discovery in children.”

The Dream Big Little Co. × The World of Eric Carle collection is available at www.dreambiglittleco.com.