Dr. Seuss Enterprises promotes Jimeka Broussard to Senior Director of Global Licensing and Sales

Dr. Seuss Enterprises has promoted Jimeka Broussard to Senior Director of Global Licensing and Sales.

Broussard will oversee Global Licensing and Sales for Dr. Seuss Enterprises, including leading global licensing strategy to drive product revenue growth and brand relevance across all key markets. Broussard’s enhanced role will include ensuring strategic alignment across Brand, Retail, Entertainment, Creative and Product teams for the entire Licensing & Sales division.

Broussard will also collaborate with international agents to diversify Dr. Seuss Enterprises’ licensing portfolio abroad and the digital segment of Dr. Seuss Enterprises will continue under Broussard’s purview.

“I’m excited about the opportunity to expand my role with Dr. Seuss Enterprises, this time on a global scale,” said Jimeka Broussard.

“With this strategic transformation, we aim to drive sustainable growth, deepen alignment across our global partners, and thoughtfully extend this extraordinary legacy into new markets. Taking this next step in my career at Dr. Seuss Enterprises is incredibly rewarding, and I look forward to growing with the company and introducing its iconic IP to new audiences around the world.”