Daryl Andrews, Jacob Way and Scott Brady launch Best in Play – an agency that connects brands with game designers and publishers

Tabletop veterans Daryl Andrews, Jacob Way and Scott Brady have launched Best in Play – an agency that connects brands with game designers and publishers.

The company’s services also includes crowdfunding campaign consultation, interim replacement of key personnel, inventor relations support, and designer agency and representation.

“Best in Play was created to bring together people and opportunities that should already be working with one another,” said Scott Brady, Managing Director of Best in Play.

“Great intellectual properties need the right designers and publishing partners, designers need better access to decision-makers, and companies sometimes need experienced leadership without the time or resources required to build an entire department.”

Best in Play has already been retained to serve as consultant for a US-based creator-brand merchandising and e-commerce company. The company will provide senior-level leadership and games-industry expertise while the client continues its search for a permanent Head of Games.

“An important initiative should not lose six months of momentum because a key role is temporarily vacant,” said Daryl Andrews, Managing Director of Best in Play.

“Our model gives clients access to an experienced team that can step in quickly, evaluate the situation and keep products, partnerships and internal teams moving forward.”

Best in Play is also working on a tabletop project based on a major video game intellectual property, with a crowdfunding launch planned for early 2027. Additional details regarding the property, game and participating partners will be announced soon.

“A recognisable property may attract attention, but a successful crowdfunding campaign still needs the right product, positioning, audience strategy and operational plan,” said Jacob Way, Managing Director of Best in Play.

“Our goal is to build campaigns that respect the fans, communicate value clearly and create a foundation for success beyond the initial launch.”

The Best in Play team also includes Strategic Contributors David Gordon, David Du, Erik Dahlman and Daniel Pesante, who add experience across manufacturing, distribution, licensing, marketing, finance, international business and tabletop publishing.

For partnership inquiries, representation opportunities and additional information, visit TheBestInPlay.com or contact [email protected].