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“Reimagining UNO through the Blvck universe allowed us to create something collectible, elevated, and familiar at the same time,” said Julian O’Hayon, Founder of Blvck Paris.
Blvck Paris and Mattel has teamed up for their second UNO capsule collection.
The collaboration ‘reframes UNO through Blvck Paris’ signature monochromatic codes’ and spans oversized fleece cotton hoodies, a reverse tee, a vegan leather travel bag and a headwear collection.
The partnership also sees the launch of a Blvck x UNO deck – a fully reimagined blacked-out UNO deck featuring monochromatic detailing, premium packaging and a Black Out gameplay card. When played, all players race to slap the card, with the last player drawing four cards.
“This second collaboration felt like a natural evolution,” said Julian O’Hayon, Founder of Blvck Paris.
“UNO is instantly recognisable for so many people. Reimagining it through the Blvck universe allowed us to create something collectible, elevated, and familiar at the same time – while introducing unexpected elements like Black Out that make the experience feel playful, and culturally relevant.”
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