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“I’m incredibly energised by the entrepreneurial spirit across Paramount,” said Josh Silverman.

Jazwares has “mystery tails” blind figure packs, plush and Squishmallows assortment.

“I am delighted with the range we have created with ZSL – it’s playful and appealing, whilst being respectful to the animals,” said Jennie Elderkin Founder of LIGA.

“We’re excited to partner with Pillow Fight Championship, a property that blends competitive spirit with mass-market appeal,” said Ari Freedman, Vice President of Surge Brands.

“Expanding the world of Wicked has been an extraordinary journey,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences.

“Bluey and Bingo love to dance, and now families everywhere can join in too,” said Marina Mello, Global Director of Gaming & Interactive at BBC Studios.

“Our goal is to honour the brand’s legacy while introducing it to new generations of fans across categories and geographies,” said Oli Stanton, New Business Director at Global Merchandising Services.

“It’s a joyful way for kids to feel seen and connected to a character they love,” said Matt Proulx, SVP, Global Experiences, Partnerships and Music at Hasbro.

“This partnership will bring something fresh to Sanrio’s portfolio and aligns perfectly with our creative ethos,” said Gary Wadhwani, Co-Founder and Director of Craft Buddy.

The range spans eight t-shirts, each featuring a Mega-Evolved Pokémon, as well as four hoodies and two pairs of trainers.