Barrel Global and Banijay Rights team up for Peaky Blinders spirits

“These won’t just be spirits – they’ll be storytelling in a bottle,” said George Koutsakis, Barrel Global Founder.

BLE 2025 attracts show’s biggest ever European audience

“The European brand licensing market is not just healthy, it’s positively thriving and buoyant,” said Ella Haynes, BLE Event Director.

Anti Social Social Club debuts NASCAR streetwear collection

“NASCAR and Anti Social Social Club are coming together to create something fresh, bold, and unapologetic,” said Megan Malayter, Vice President Licensing and Consumer Products at NASCAR.

Hasbro and Mattel bring Monopoly and Hot Wheels together for Hot Wheels Pass ‘N Go die-cast collectible

“Thanks to Hot Wheels, our iconic Race Car token is hitting the fast lane,” said Brian Baker, SVP of Board Games, Nerf and Play-Doh at Hasbro.

Craft Buddy launches first Disney Crystal Art Magnetic Advent Calendar

“The calendar uplifts the advent tradition by giving consumers something meaningful to make and keep, whilst offering new seasonal sales opportunities for retailers,” said Gary Wadhwani, Director at Craft Buddy.

HUGO BOSS launches capsule collection featuring works from the Ashmolean Museum

“This wonderful collaboration brings the Ashmolean’s collection to a broader, younger, more fashion-oriented audience,” said Declan McCarthy, Head of Brand Licensing at the Ashmolean Museum.

The Museum of Fine Arts Boston to enter Middle East market with BBM Licensing and Jewel

“This partnership presents endless possibilities for innovation around masterpieces from the MFA’s rich holdings,” said Debra LaKind, Senior Director, Intellectual Property & Business Development at the MFA.

Anjar & Becker Associates strikes deal with Simply Sage Market for Leo the Truck apparel

“Simply Sage is the perfect licensee to extend Leo the Truck into lifestyle categories,” said Jonathan Becker, CEO of Anjar Co. LLC.

Mercis and Rocket Licensing ready “powerful presence” for Miffy at BLE 2025

“Miffy has had a great 2025 and we’re looking forward to further success in early 2026,” said Rob Wijeratna, Joint Managing Director of Rocket Licensing.

Blonde Sheep Licensing brings Wild and Swizzels together for new collection

“As a consumer of Wild’s sustainable products, I couldn’t be happier to see this collaboration come to life,” said Natasha Dyson, Founder & CEO, Blonde Sheep Licensing.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.