Interview

Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…

Desmond & Dempsey co-founder Molly Goddard tells us what prompted the collaboration – and how the Museum’s focus on sustainability left a lasting impression on the firm.

Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.

Jamie Anderson discusses extension plans for some all-time classic brands.

President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.

Steve Richards – MD of the creative studio Dynamo – tells us about his route into the brand space, and what keeps his creative fires burning.

With partnerships in place with the likes of Hasbro and WowWee, we spoke with Ashley about what ToyTopic is bringing to the industry.

Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.

With their designs already enjoying success in the greetings cards space, Susy Snow and Gracie Tapner tell us about their exciting journey into licensing so far.

To find out more about the origins of SeedFolk and where the award-winning brand is looking to go, we caught up with Joel Mercer.