Care Bears and Sesame Street unite for co-branded ranges across apparel, home, stationery and more

Sesame Workshop and Cloudco Entertainment are bringing Sesame Street and Care Bears together for co-branded collections across apparel, footwear, home, stationery, bath and more.

Featured partners include Posh Peanut for apparel, PUMA for footwear, Franco Manufacturing with throw blankets and Cotton On BODY for sleepwear. Elsewhere, Typo has homewares and gifting, Sonix is launching tech accessories and Cakeworthy has a range of apparel and accessories.

Completing the roster is Isaac Morris for apparel, MJC Loungewear for lounge collections, Silver Buffalo designing home goods, TeeTurtle with plush collectibles, Centric with sleepwear, Blank Tag for collectible character stickers; Monogram for novelty accessories and Loungefly with premium bags and accessories.

“There’s something timeless about positivity and coming together, which is why this collaboration feels especially meaningful right now,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“Both Care Bears and Sesame Street have always brought comfort to people, and this partnership is about the belief that the world is better when we care for one another.”

Gabriela Arenas, SVP of Global Licensing at Sesame Workshop, added: “Sesame Street has brought laughter, learning, and endless joy to the whole family for generations.

“This collaboration with the Care Bears is a natural fit, bringing together everyone’s favorite childhood friends to celebrate the lifelong magic of friendship, kindness, and fun.”