CAA Brand Management to helm Aardman’s licensing push in Japan, China, Taiwan, Hong Kong and Macau

Aardman has appointed CAA Brand Management to handle its brand licensing, partnerships, live experiences and promotions programme in Japan and across the territories of China, Taiwan, Hong Kong and Macau.

“We’re incredibly excited to partner with CAA Brand Management across our key markets in Asia,” said Alison Taylor, Director of Licensing & Distribution at Aardman.

“Our brands already have a strong and loyal following in Japan and China, however this collaboration allows us to build on that momentum with a focused and local expertise. Together, we see significant opportunity to unlock new categories and partnerships, to help deepen consumer engagement and support sustainable, long-term growth across Asia.”

Romel Maranon, VP – Brand Management Asia at CAA Brand Management, added: “It’s an honour to join forces with Aardman and represent such beloved and iconic brands across Asia. We look forward to leveraging our regional expertise and global network to help Aardman reach new audiences and create meaningful connections with fans. Together, we’re committed to delivering innovative brand experiences and driving long-term growth for Shaun the Sheep, Wallace & Gromit, and the entire Aardman portfolio throughout these dynamic markets.”

The Aardman licensing business was previously held by Tohokushinsha Film Corporation (TFC) in Japan and U-Young in China.