Bulldog Licensing to helm licensing push for Pinch of Nom in UK and Ireland

Bulldog Licensing has been appointed to manage licensing in the UK and Ireland for Pinch of Nom.

The brand started life as a food blog before becoming a muti-million selling series of recipe books.

The initial focus for Pinch of Nom will be on kitchenware and related products, including small electricals, kitchen aids and utensils, as well as on sauces, spices, condiments, food delivery and home baking.

The Flava People is already on board for seasonings and cooking sauces, Caterers Choice is signed up for jelly, and publisher Danilo is a partner for calendars and greeting cards.

“Our aim was simply to offer advice on slimming-friendly food that actually tastes good, but the success of Pinch of Nom has exceeded even our wildest expectations,” said Kay Allinson, Co-founder of Pinch of Nom.

“With demand now growing to take the brand into new areas, we’re thrilled to have the support and expertise of Bulldog Licensing to expand Pinch of Nom into a wide range of categories that will complement and enhance the online and publishing presence it has already established.”

Sophie Yates, Brand Manager at Bulldog, added: “There has always been a market for what Kate and Kay call “healthy recipes that don’t taste like diet food”, but the success of Pinch of Nom has taken this to another level.

“A combination of humour, creativity, joy and approachability, not to mention a distinctive and colourful identity and fantastic recipes, has built a popular book and blog that is perfectly positioned to becoming an equally popular brand.”