BLE tips & tricks with… The Point.1888’s Will Stewart

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Will Stewart, Founder & MD at The Point.1888.

Will, always great to chat. When did you first attend BLE?
2010. I was still in retail with John Lewis and had been invited to the show to get a taste of the new industry I was joining. I arrived in the middle of the character parade and it was mind blowing!

I imagine the character parade gives quite the first impression! What’s been your best BLE memory?
Our first year exhibiting – in 2017 – was really special. Seeing our brand logo in massive letters on a wall and having our own little space on the BLE footprint was a defining moment as a new business. We were late additions to the show though so we were squished in a corner and had a big pillar through the stand – but as we had 2,000 LOL balls, we were mobbed throughout!

What makes for a good BLE meeting?
A good BLE meeting is one with someone you’ve not met before. I love seeing our current clients and partners, but the whole point of a trade show is to meet new people.

Great answer. And what’s your key aim for this year’s BLE?
Meet lots of exciting new people!

Before we let you go, can you give us a BLE tip or recommendation? Could be a restaurant, pub, venue or show advice…
Comfy shoes, lots of water and lots of coffee – and lots of loo breaks!

Fab! Thanks Will.

If you still haven’t registered for BLE this year, click here to do so!

BLE 2023 runs at ExCeL London from October 4th to 6th 2023.

Brand Licensing Europe

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