Barrel Global and Banijay Rights team up for Peaky Blinders spirits

“These won’t just be spirits – they’ll be storytelling in a bottle,” said George Koutsakis, Barrel Global Founder.

Barrel Global has partnered with Banijay Rights to launch a Peaky Blinders spirits line in early 2026.

The partnership grants Barrel Global exclusive rights to produce and distribute Peaky Blinders Spirits within the US, Canada and Mexico, with more territories to come.

“All of us at Barrel Global are excited about this partnership with Banijay Rights and the opportunity to produce a range of Peaky Blinders spirits,” said George Koutsakis, Barrel Global Founder.

“This collection will honor the legacy of the show while offering fans a unique, collectible taste of the Peaky world. These won’t just be spirits – they’ll be storytelling in a bottle.”

Leila Loumi, SVP Licensing and Merchandising, Banijay Rights added: “The world of Peaky Blinders has a rich and distinctive style beloved by international audiences. With over 50 years of combined experience in the spirits industry, Barrel Global’s range provides a fresh and authentic way to reach fans as we expand this brand in the premium spirits space.”

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