The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
Sharp Sharp Creative’s Steve McInerny on brand authenticity, trend predictions and creator collaborations
Steve McInerny – Director at Sharp Sharp Creative – discusses his process for getting under the skin of brands.
Dot Dash Design’s Paula Rich and Christa Mavroudis on pushing the boundaries of briefs
Dot Dash Design’s Paula Rich and Christa Mavroudis talk research, the heritage sector and bringing fresh angles to established brands.
Tomato Source’s Jon Morse on the two hats you have to wear when designing licensed products
Jon Morse – Senior Designer and Creative Lead at Tomato Source – discusses sustainability, fandom and trendspotting.
The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations
Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.
Cheryl Graham – Licensing Manager at Quorn – on expanding the scope of the meat free brand
Quorn’s Cheryl Graham on sustainability, brand design and recipes!
The Brand Radar: Costa Coffee, Rolo and food brand experiences
Sparked by a Valentine’s Day partnership between Costa and Rolo, Start Licensing’s Ian Downes looks at how food brands reach new consumers.
Joash Nelson-Piercy of Labre’s Hope on how the value-driven soap brand is tackling homelessness
Joash Nelson-Piercy, Director and Services Manager at Labre’s Hope, on the design process behind the firm’s luxury soaps – and the cause that drives the business.
Beams International’s Emma Coote on making great gifts with brilliant brands
Emma Coote, Brands and Licensing Director at Beams, on building brand partnerships grounded on innovation, collaboration and respect.
As Wild in Art celebrates its 15th anniversary, co-founder Charlie Langhorne tells us why brands should embrace art trails
Wild in Art’s Charlie Langhorne on the key to making brands work as sculptures – and the IP he’d love to collaborate with.