“By capturing the essence of a brand, consumers do buy into the magic”: MV Sports MD Phil Ratcliffe on design, innovation and industry evolutions
Phil Ratcliffe discusses how MV Sports helps brands thrive in the outdoor market.
Licensing specialist Carl Lawrence on how to keep brands front of mind for retailers, licensees and prospective partners
Carl Lawrence talks fans, buyers and the lure of logos.
Industry stalwart Usha Chauhan on the importance of collaboration, consistency and communication
Usha Chauhan discusses how brand owners can keep IP fresh, exciting and on-trend.
“It’s been a privilege!”: Artist Sandra Russell discusses her contributions to Morph’s Epic Art Adventure
Sandra Russell talks creativity, art trails and the advice she’d give budding artists.
Trademark Products’ Phil King on why simplicity reigns supreme when it comes to great t-shirt design
Phil King, Managing Director of Trademark Products, discusses great design, niche brands and trend-spotting.
Talking Brands: With The Ashes underway, where are the opportunities for this unique sports IP in licensing?
SGLP’s Simon Gresswell, The Brand Director’s Tim Collins and Lisle Licensing’s Colin Lisle reveal where licensing could take the brand…
The Brand Radar: Why licensing can be a recipe for success in homewares
Inspired by a trip to the Exclusively tradeshow, Start Licensing’s Ian Downes looks at how brands can thrive in the homewares sector.
Artist Meg Hawkins on extending her brand into homewares, giftware and confectionary
Meg Hawkins discusses persistence, patience and product development.
Pawprint Family’s Charlotte Russell on the benefits of bringing brands into badges
Charlotte Russell – Director at Pawprint Family – discusses producing patches and pin badges for brands like Elmer, The Gruffalo and Shaun the Sheep.
World Book Day’s Cassie Chadderton on the charity’s brand plans
Cassie Chadderton – Chief Executive of World Book Day – discusses the history of the charity, its mission and future licensing plans for the brand.