Artist Meg Hawkins on extending her brand into homewares, giftware and confectionary
Meg Hawkins discusses persistence, patience and product development.
Pawprint Family’s Charlotte Russell on the benefits of bringing brands into badges
Charlotte Russell – Director at Pawprint Family – discusses producing patches and pin badges for brands like Elmer, The Gruffalo and Shaun the Sheep.
World Book Day’s Cassie Chadderton on the charity’s brand plans
Cassie Chadderton – Chief Executive of World Book Day – discusses the history of the charity, its mission and future licensing plans for the brand.
The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…
What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.
Karen Addison on bringing the art of Norman Thelwell into giftware, colouring books and equestrian products
As an exhibition of his work lands in London’s Cartoon Museum, Karen Addison of Karen Addison Associates discusses opportunities around the Norman Thelwell brand.
The Brand Radar: The perks – and potential pitfalls – of personality licensing
Start Licensing’s Ian Downes looks at the rise and rise of personality-based licensing – and why it’s a route worth navigating carefully.
Buyerology’s Karen Green on how to secure success using the B.U.Y.E.R process
Buyerology’s Karen Green discusses how the role of a retail buyer has evolved in recent years.
The Brand Radar: IFE 2023 highlights potential of licensing in the food and drink sector
Start Licensing’s Ian Downes shares some of his licensing highlights from this year’s IFE show.
WeareBeyond Global’s Louise Webster on communication, connection and collaboration
WeareBeyond Global’s Louise Webster discusses how to raise your profile effectively in a post-pandemic landscape.
Andy White – Creative Director at Wow Me Design – on how constraints fuel creativity
Wow Me Design’s Andy White talks briefs, collaborations and the power of Wow Me’s Brandscape tool.