Lilytig Licensing’s Nicholas Durbridge and Linda Pooley discuss refocusing a beloved brand.

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

Start Licensing’s Ian Downes looks at a raft of recent licensed food and drink launches, interrogating why this area of licensing is in such rude health.

John Reynolds of The Comic Art talks speech bubbles, colour bars and what brands make great screenprints.

Artist Lou Patrou talks us through his accidental entrance into licensing.

Start Licensing’s Ian Downes picks the brains of Richard Pink, Caroline Mickler and Jim White for their suggestions of IP-driven in-store activations.

Meghan Cole, Head of Retail at Shakespeare’s Globe, talks to us about favouring bold designs over a ‘ye olde worlde’ style.

Abigail Ratcliffe, Senior Manager of Publishing and Licensing at Royal Museums Greenwich, on bringing the brand’s archive of art and objects into consumer products.

Jess St. Pierre – Marketing Manager at Carrs Pasties – on wanted to add something new to the market with the firm’s Aardman collaboration.

Start Licensing’s Ian Downes looks at how relationships between art, design and charities is leading to some exciting opportunities for brands.