“I am delighted with the range we have created with ZSL – it’s playful and appealing, whilst being respectful to the animals,” said Jennie Elderkin Founder of LIGA.

The inaugural Brands Untapped Awards – celebrating the licensing industry’s creative community – will take place on November 12th 2026 at London’s Under the Bridge.

“Expanding the world of Wicked has been an extraordinary journey,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences.

“Bluey and Bingo love to dance, and now families everywhere can join in too,” said Marina Mello, Global Director of Gaming & Interactive at BBC Studios.

“Gromit has become part of the trend for accessorising and customisation”: In conversation with Susan Bolsover, Senior Licensing Manager at Aardman.

“Our goal is to honour the brand’s legacy while introducing it to new generations of fans across categories and geographies,” said Oli Stanton, New Business Director at Global Merchandising Services.

“It’s a joyful way for kids to feel seen and connected to a character they love,” said Matt Proulx, SVP, Global Experiences, Partnerships and Music at Hasbro.

In the run up to BLE, we’re asking regular attendees and exhibitors about deals and relations that were first sparked at the show… Up next is Robyn Cowling of Aykroyds.

“Any adaption always brings something new:” David Christopher and Neil Gibson on why Black Mirror suited the graphic novel treatment.

The 2026 event will take place during London Toy Fair on the evening of Wednesday, January 21st at 116 Pall Mall, a magnificent Georgian building in the heart of London.