“The timing is great as the fourth and fifth seasons are on the way, popularity continues to grow worldwide, and there are still plenty of opportunities for licensees to pursue,” said Max Arguile, Owner of Reemsborko.

The collection spans a wide range of styles for all ages.

BLE exhibitors can also now filter searches by attendees’ domestic, global and geographic regions buying power in the show’s online Event Planner to more precisely target meeting requests.

“It is a huge honour to see Motojiro’s rendering of the Captain Underpants illustrations into manga,” said creator Dav Pilkey.

Fans were able to play games, pose for photo opportunities and check out a raft of products, including launches from Jazwares, The Noble Collection, Spin Master and many more.

In the run up to BLE, we’re asking regular attendees and exhibitors about deals and relations that were first sparked at the show… Up next is Ian Downes, Director at Start Licensing.

In the run up to BLE, we’re asking regular attendees and exhibitors about deals and relations that were first sparked at the show… Up next is Richard Pink of Pink Key Licensing.

“This game is for the readers who’ve stayed up way too late with these books and still want more,” said author Rebecca Yarros.

Brian “Smitty” Smith and Marz Jr on what went into creating a brand new bot – Ballpoint – for their Transformers: Worst Bot Ever graphic novel.

“This partnership is all about celebrating the joy, nostalgia, and quintessential British summer spirit of our sweets in a fresh, fun way,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.