Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

The Point.1888 welcomes partners for Team GB across jewellery, apparel, collectibles and more

“We are sure our retail activations and product roll out will bring a summer of sport and excitement to customers,” said Sadie Wright, Brand and Product Development Manager at The Point.1888.

Crocs debuts Pringles collection

“This partnership seamlessly combines the flavour-packed world of Pringles with the iconic comfort DNA of Crocs,” said Matias Infante, Vice President of Global Brand Partnerships & Energy for Crocs

Want to start a career in licensing? Industry figures share advice…

Following on from a well received panel discussion – Licensing Chose Me – delivered  at BLE’s License to Retail Day, the participating panellists share their thoughts and insights into building a career in licensing.

Beer52 teams with TfL for London Beer Tour collection

“We believe the best beer collaborations bring a fresh perspective, and working with TfL has given the brewers working on this collection so much inspiration,” says Fraser Doherty, CEO of Beer52.

BlackMilk debuts D&D clothing collection

The collection boasts an exclusive-to-BlackMilk print featuring 40 different monsters in a D20 pattern.

Surya debuts Frank Lloyd Wright rugs

“We believe this collaboration will inspire and captivate design enthusiasts around the world,” said Satya Tiwari, President of Surya.

Beanstalk to helm brand licensing push for Tonino Lamborghini

“We look forward to applying our expertise to further elevate the brand’s global footprint with partnerships that celebrate and reinforce its spirit of true Italian luxury,” said Allison Ames, President and CEO of Beanstalk.

“Celebrate, celebrate, celebrate, sell…”: Perryscope’s Norman Perry on his approach to crafting brand extensions for music icons

From James Brown to Whitney Houston… Norman Perry – President of Perryscope Productions – talks creativity, design and the importance of ‘the first DJ’.

Pophouse acquires music catalogue, brand name and IP of KISS

“Our mission is to fulfill the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward,” said Johan Lagerlöf, Head of Investment at Pophouse.

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