Kraft teams with Van Leeuwen for Macaroni & Cheese ice cream

“We wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavour of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese.

Netflix’s The Haunting of Hill House joins Universal Studio’s Halloween Horror Nights

“We look forward to creating a unique experience for our guests that combines both the psychological and visceral twists from the series,” said John Murdy, Executive Producer of Halloween Horror Nights at Universal Studios Hollywood.

Reebok debuts Jurassic Park collection spanning footwear and apparel

Each item in the collection pays homage to key characters and props from the film.

“We’re not following fashion; we’re following fandom”: TruffleShuffle’s Pat Wood on brands, design and sticking to a niche

TruffleShuffle Owner and MD Pat Wood tells us about the company’s ethos of ‘made for fans, by fans’.

Warner Bros. Consumer Products’ Sunny Hong on the passion that powers fashion partnerships for Space Jam: A New Legacy

With partners on board spanning Nike, Bait and Tommy Hilfiger, we caught up with Sunny to find out more about bringing Space Jam: A New Legacy to life in fashion.

Warner Bros.’ Nomi Vela on keeping storytelling at the heart of Space Jam: A New Legacy’s toy lines

With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.

Welbeck Publishing Group teams with The FA for England: The Official History

“Our national teams continue to be an inspiration for many and this will bring to life a rich history that connects with our nation,” said The FA’s Simon Wickham.

The Last Gameboard’s Shail Mehta and Lee Allentuck on creating innovative tabletop experiences for brands

Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.

Seinfeld gets the LEGO treatment

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

PowerStation Studios’ Dave Collins on passion, creativity and designing for a “wow” every time

We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.

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