Born Licensing played a central role in bringing the campaign to life, managing the entire licensing process from start to finish.

Players explore Bluey’s family home and locations around Brisbane, snapping photos, decorating scrapbooks and uncovering surprises.

The event takes place on March 31st in Washington, DC.

“This collection is about reconnecting with joy through small, everyday moments,” said Marina Dimentman, Founder & CEO at LONDONTOWN.

“Artificial intelligence is rapidly reshaping how brands create, collaborate, and connect with consumers,” said Maura Regan, President of Licensing International.

“This first glimpse of the ride shows what promises to be an exciting experience for the whole family – from little ones to grandparents – which bring the limitless energy of Bluey to life,” said Howard Ebison, Vice President of Alton Towers Resort.

“The Indian market today is shaped by aspiration, digital influence and cultural fluidity”: In conversation with Ashish Saxena, Founder and CEO at Whiteflock Brand Management.

“Seeing the surprise and delight on a fan’s face is the ultimate creative fuel”: In conversation with Dan Meyer, Head of Brands at Bonkers Toys.

“We’re never afraid to take on a challenge when it comes to licences”: In conversation with Mad Beauty Co-Founder Julia Cash.

“We’re good at spotting a kernel of potential and turning it into something commercially meaningful”: In conversation with Sharon Ann Weisman, US CEO at Portman Street.