Asmodee Entertainment’s Alexander Thieme on creativity, fandom and having a brand for every licensee

Alexander Thieme ­– Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.

Licensing Awards 2022 finalists revealed

All winners will be announced on Tuesday September 13th 2022, at a ceremony held in The Great Room at The Grosvenor House Hotel in London.

ABLAZE’s Rich Young on expanding the world of Dobble through a new graphic novel

Rich Young, VP Creative and Managing Editor at ABLAZE, discusses creating a graphic novel that expands on – and feels authentic to – Asmodee’s smash-hit card game.

Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

Sperry teams with NBCUniversal for Jaws footwear collection

The shark itself is represented in a boat shoe that has a teeth-inspired outsole.

Frederica Scott Vollrath on bringing Hollywood handshakes and soggy bottoms to the tabletop with The Great British Baking Show Game

FSV Design ApS’ Frederica Scott Vollrath talks us through her ‘easy to learn but hard to master’ approach to game invention.

Perfetti van Melle and Pokka launch Gabunomi Chupa Chups strawberry cream soda

The drink is now available in convenience stores and supermarkets across Japan.

Rocket Licensing readies brand activity for Beano’s 85th anniversary celebrations

“We’re looking forward to working with existing and new partners to ensure the anniversary is one to remember,” said Charlie Donaldson, joint MD at Rocket Licensing.

Floral Street bolsters Van Gogh Museum range with vegan home fragrances

“So many loved our bright and happy Sunflower Pop fragrance, that they wanted their homes to smell like it too” said Michelle Feeney, Founder of Floral Street.

Vida the Vet “will resonate within all key categories”, says Spin Master

Vida the Vet – which debuts on CBeebies in 2023 – follows a ten-year-old animal doctor who nurtures the charming and silly woodland creatures who live outside her home.

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