Nike’s Jordan Brand teams with TfL for Zone 23 apparel collection
The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.
Hasbro’s Gray Bright on bringing Wordle into board games
Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming – on the collaborative design process behind Wordle: The Party Game.
Fruit-tella moves into lip balms, accessories and bath fizzers
Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.
Endemol Shine North America’s Tamaya Petteway to lead the firm’s licensing division
“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” said Petteway, SVP at Endemol Shine North America.
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.
MDR Brand Management secures FIFA clothing deal with Korea’s Cowell Fashion
“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.
adidas Originals debuts Home Alone 2 sneaker
In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’
Tom Clancy’s Splinter Cell to become Radio 4 drama
“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.
Star Editions to launch webshops for Penguin Ventures’ portfolio of brands
“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.
Why Design?
We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…