“Wednesday remains one of the most in-demand licensed properties globally,” said Pau Pascual​, SVP, Commercial, Europe, the UK and the Americas at WildBrain CPLG.

“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

Based on the popular comic-book series, the game is pitched as having the structure of a board game, but with a focus on storytelling.

“We don’t just license logos – we look for meaningful links that reflect the heart of each franchise”: In conversation with Steffi Steffen – Senior Director, Licensed Merchandise at Sony Interactive Entertainment.

“I create pieces to inspire customers so partnering with the Museum of Fine Arts, Boston and working with these incredible artifacts was a privilege,” said Monica Rich Kosann.

“What began as a single experience has grown into something that continues to captivate families nationwide,” said Jenica Myszkowski, CEO of CAMP.

“Pembe has already inspired millions through digital sharing, and now we’ll build stories that fans everywhere can connect with in new ways,” said WexWorks CEO Matt Wexler

M. Night Shyamalan and Brad Falchuk aim to reimagine Magic 8 Ball as the centerpiece of a ‘high-concept, character-driven supernatural drama’.

“It is a real thrill getting to work on a set of cards like Whispers in the Well with so many wonderful Disney glimmers coming to the game,” said Shane Hartley, Ravensburger VP of Creative on Disney Lorcana TCG.

“If we didn’t have this creative, this deal wouldn’t have happened”: Andrew Carley, Director of Licensing – UK/EMEA/Asia at BBC Studios, discusses BBC Playback at Selfridges.