Asmodee marks 30th anniversary with new brand identity

Asmodee has debuted its new brand identity, coinciding with the company’s 30th anniversary.

The new branding – developed with Publicis Groupe’s design agency, Carré Noir – spans a fresh logo, while the tagline “Inspired by Players’ reflects the new positioning.

“At Asmodee, we have made it our mission to create meaningful, shared experiences through our games to celebrate all players,” said Thomas Kœgler, CEO of Asmodee.

“During our 30-year journey in the tabletop games industry, our brand hasn’t always been visible to players themselves. With this brand evolution, we aim to change that – making Asmodee a name that’s recognised, trusted, loved, and sought out by players around the world.”

Reza Bassiri, Chief Creative Officer at Carré Noir, added: “As a board game and role-playing enthusiast, I know the vast selection of games can feel overwhelming. By collaborating with Asmodee on their new brand identity, we helped them to boldly express their passion for gaming while giving players a strong and recognisable brand they can trust.

“This new identity will help customers navigate a competitive market and position Asmodee as a clear point of reference.”