Acamar readies Rotterdam Zoo activations for Bing

Acamar Films is launching the first international zoo activation for Bing with Rotterdam Zoo.

Between April 3rd and May 12th 2024, families can follow a activity trail around Rotterdam Zoo featuring characters from Bing, designed to encourage young children to enjoy the outdoors and learn about animals housed there.

On special days during the event programme, kids will also be able to meet Bing and Flop via costume character meet and greet appearances, as well as enjoy storytime sessions delivered by Acamar Films’ long-standing partner Veldkamp Producties. Bing merchandise will also be available in the onsite gift shop during the activation.

“Working closely with zoos to create a programme designed specifically for pre-schoolers to discover and explore the wonders of the animal world has meant that our event programmes across the UK have been tremendously popular,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar.

“That we are able to expand these successful programmes to our Dutch audience demonstrates the continued vitality of Bing and the way in which we can adapt our licensed offering across audiences and territories. With their inspirational experiences and aim to educate new generations about wildlife conservation, Diergaarde Blijdorp (Rotterdam Zoo) is the perfect place to bring this activation to.”

Carolien Ottjes, Manager Marketing & Partnerships from Diergaarde Blijdorp, added: “To be able to bring Bing and Flop to our Zoo for the first partnership of this kind is very exciting. Bing is extremely popular in the Netherlands so we know that our visitors will love exploring with Bing to learn more about our mission to bring nature back to life.”

Acamar Films has partnered with several UK Zoo and conservation organisations to date including London Zoo, Chester Zoo and most recently Paignton and Newquay Zoos, as well as the first nationwide activation with WWT, the charity for wetlands and wildlife.