Surge Brands kicks off Benihana licensing slate with crisps from Flock Foods

Surge Brands has partnered with The ONE Group as the exclusive licensing agent for its brands, including teppanyaki restaurant chain Benihana.

The first licensed product to debut is Benihana Teriyaki Chicken Crisps from Flock Foods. The high-protein, keto-friendly chicken crisps are seasoned with flavours inspired by Benihana’s signature dishes.

Surge Brands has also appointed Continuum to develop a line of steak knives, cutting boards, woks, and more. Pelmen is also on board for frozen dumplings and Benihana sauces.

“As we look to the future, further expanding our brands beyond our restaurant doors is a natural evolution,” said Emanuel “Manny” Hilario, President and CEO of The ONE Group.

“Through this partnership with Surge Brands, we will bring the unique experience of our brands to fans worldwide in new and exciting ways, further cementing our place as a cultural and culinary icon.”

Ari Freedman, Vice President of Licensing at Surge Brands, added: “Benihana is an iconic brand that evokes passion, nostalgia, and excitement for millions of guests around the world.

“With the launch of the Benihana Chicken Crisps and the addition of Continuum and Pelmen, we are proud to translate Benihana’s legendary experience into a dynamic range of products that consumers can enjoy every day.”