Asembl brings Menz and Hismile together for Violet Crumble Toothpaste

Australian confectionery company Menz is enterting the oral care space with a Hismile collaboration.

The deal, brokered by Asembl, sees the limited edition Violet Crumble Toothpaste launch exclusively online at www.hismileteeth.com from December 9th.

“As a brand that loves to shatter the norm, we’re always looking for bold new ways to share Violet Crumble with the world,” said Menz National Licensing & Marketing Manager Polly Love.

“Bringing Australia’s favourite choc honeycomb flavour to unexpected places lets us surprise fans and introduce this iconic treat to new audiences.”

Hismile Digital Marketing Manager Koban Jones said: “We’re constantly on the lookout for new ways to introduce nostalgic, iconic flavours to the bathroom. The Hismile x Violet Crumble Toothpaste is exactly that. Why brush boring when you can brush with the rich honeycomb and smooth chocolate that is Violet Crumble.”

Asembl Managing Director Justin Watson added: “We are thrilled to be entering Violet Crumble into oral care with this Hismile collaboration. With its rich honeycomb sweetness blended in smooth chocolate coolness, it is guaranteed to shatter the oral care category.”