Surge Brands to helm licensing push for Pine Glo

Surge Brands has been appointed the exclusive global licensing agent for US cleaning and disinfectant brand Pine Glo.

Surge Brands will drive a major retail expansion of the Pine Glo brand, introducing it into new categories – from hard goods to targeted cleaning solutions for automotive, bathroom, garage and outdoor applications.

“Pine Glo represents exactly what today’s retailers and consumers are demanding, trustworthy cleaning performance and value pricing,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“We see enormous potential to extend Pine Glo into adjacent categories and global markets, and we’re excited to bring this powerful brand to new partners worldwide.”

Matthew Diehl, President of Pine Glo Products, Inc, added: “Our family has built Pine Glo over more than four decades with a focus on quality, integrity, and value. Surge Brands is the ideal partner to take Pine Glo into its next phase of growth. Their expertise in developing global licensing programs and their deep retail relationships will allow us to expand the Pine Glo brand into new categories while maintaining the standards our customers expect.”