Perfetti Van Melle brings Airheads into soda with Fire Brands

Perfetti Van Melle has partnered with Fire Brands to bring its Airheads candy brand into soda.

Airheads Soda comes in Blue Raspberry, Watermelon, Strawberry and Orange flavours, with distribution launching in the US last month, followed by Canada in 2026.

“We’re excited to work with the dedicated Seltzer and Perfetti Van Melle licensing teams on this incredible brand,” said Raz Inserra, Director of Marketing at Fire Brands.

“We have developed these refreshing fruit sodas with a unique kick of creamy taffy that is as fun and flavour-filled as Airheads.”

Carla Fernández-Moreno, F&B Licensing Manager at Perfetti Van Melle, added: “This launch combines the playful spirit of Airheads with the refreshment consumers crave, creating a unique experience that’s as fun as it is flavorful. We’re not at all surprised how well Airheads fans have embraced this collaboration!”

The deal was made possible thanks to Airheads’ US agent Seltzer.