Surge Brands signs as global licensing agent for Pillow Fight Championship

Surge Brands has been named the global licensing agent for Pillow Fight Championship.

Pillow Fight Championship – known as PFC – delivered over two billion video views in its first six weeks of launching back in 2021.

Under the agreement, Surge Brands will develop and manage a global licensing program for PFC across multiple categories, including toys, trading cards, video games, apparel and accessories.

“PFC events are already conducted in 12 countries, and we expect to expand the league to every country within a few years,” said Steve Williams, Founder and CEO of Pillow Fight Championship.

“Working with Surge’s Ari Freedman will help us to expand our valuable, visceral brand faster than any other sport in history. We’re excited to create products and experiences that reflect the energy, excitement, and fun of PFC for fans worldwide.”

Ari Freedman, Vice President of Surge Brands, added: “We’re excited to partner with Pillow Fight Championship, a property that blends competitive spirit with mass-market appeal. With its unique mix of athleticism, humor, and global entertainment potential, PFC is perfectly positioned for licensing success across categories from collectibles to lifestyle products.”