Konami Cross Media NY and Nike debut Yu-Gi-Oh! collection

Konami Cross Media NY has partnered with Nike on a Yu-Gi-Oh! collection.

The range includes the Nike Air Max 95 QS YGO which replicates the original vision seen in Yu-Gi-Oh!, as well as an apparel collection.

“The passion, care, and attention to detail Nike brought to this Yu-Gi-Oh! collaboration has been extraordinary” said Jennifer Coleman, Senior Vice President of Licensing and Marketing for Konami Cross Media, NY.

“Their unique vision of Yu-Gi-Oh! characters and fans as athletes – combined with Nike’s iconic marketing, footwear, and apparel design – will redefine how our audience connects with their favourite characters, especially Joey Wheeler.”

Dave Vericker, Sr. Director, Neighborhood Merchandise at Nike, added: “At Nike, we believe the future of sport is creative and unlimited in possibility, and we know that athletes draw inspiration from extraordinary sources in the video games they play and the anime they watch.

“We didn’t invent this lore: It was born organically from the community. Through our partnership with Konami, we wanted to show love to longtime fans and inspire the next generation by bringing a beloved, mythical story to life through design with these special Air Max 95s and a limited apparel collection.”

The NIKE Air Max 95 QS YGO and complementary apparel will be available globally in the “Joey” colourway from September 12th. The Japan-exclusive “Jonouchi” colourway and apparel will be available September 12th at select Japanese retail locations.