Yu-Gi-Oh!

“That ‘always-on’ discoverability is especially effective for younger viewers and lapsed fans”: In conversation with Mark Kirk, Senior Vice President of Distribution at Konami Cross Media NY, Inc.

“I’ve always been drawn to projects that blur the line between art and something functional,” said Bear Walker.

“The passion, care, and attention to detail Nike brought to this Yu-Gi-Oh! collaboration has been extraordinary” said Jennifer Coleman, Senior Vice President of Licensing and Marketing for Konami Cross Media, NY.

The adidas Originals x Yu-Gi-Oh! Adi2000 sneaker comes with Millennium Item lace jewels, the last piece of Exodia hangtag and a limited co-branded Dark Magician card.