Bath & Body Works readies Disney Villains collection

Building on the success of its Disney Princess collection, Bath & Body Works is launching a Disney Villains fragrance collection.

The 39-product range captures the essence of The Evil Queen and Maleficent across mists, body wash, cream, lip gloss, candles, hand soap and decorative accessories.

The Evil Queen-inspired fragrance featured notes of red apple, vanilla and pear, while the Maleficent fragrance boasts notes of plum, berries and ‘mystical woods’.

The collection launches simultaneously in both domestic and international Bath & Body Works stores from September 3rd.

“The customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we’re taking it global,” said Daniel Heaf, Bath & Body Works CEO.

“As we continue building momentum through powerful brand collaborations like Disney, we remain focused on creating even more meaningful ways to engage consumers and position Bath & Body Works at the forefront of culture, innovation and storytelling.”

Liz Shortreed, Senior Vice President of the Americas and Global Softlines at Disney Consumer Products, added: “Our first collection with Bath & Body Works allowed Disney Princess fans of all ages to connect with their favorite characters in new and distinctive ways.

“We look forward to building on that success and enthusiasm with the new Disney Villains collection, as we continue to create products that celebrate creativity and sensory-driven storytelling through everyday experiences.“