Playmobil to launch Barbie playsets in 2026

Playmobil has teamed up with Mattel to develop a collection of Barbie playsets that will launch in summer 2026.

Barbie marks the second collaboration between the two, following development of Playmobil’s Monster High range that’s set to land in October.

The Barbie x Playmobil line will take inspiration from the Barbie Dreamhouse Adventures series and centers around the ‘easygoing beach lifestyle of Malibu’.

“Barbie is a cultural icon that continues to evolve and inspire,” said Playmobil CEO Bahri Kurter.

“Bringing the Barbie brand into the Playmobil world builds on values we both share and marks the next step in our partnership with Mattel. Together, we’re creating new opportunities for storytelling and charter-based play that lets children bring their ideas and imagination to life.”

Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel EMEA, added: “Our partnership with Playmobil offers an exciting opportunity to expand the potential of our brands to different audiences.

“Their distinctive design make them an ideal partner in delivering meaningful brand experiences that complement our core lines.”