Paramount Consumer Products and Experiences celebrates partners at UK upfront

Paramount Consumer Products and Experiences hosted their annual UK upfront at BAFTA HQ this week, welcoming over 200 partners for an afternoon of previews and celebrations.

Paramount shared their franchise-first strategy, focusing on three key pillars – Kids & Family, Superfans and Adult & Lifestyle, as well as a focus on Location Based Experiences.

The awards ceremony recognised the outstanding contributions of key partners throughout the last year. Honourees included:

• Product of the Year: SpongeBob SquarePants Adaptive wear at Character.com
• Best Retail Marketing Campaign: Sidemen x TMNT
• Outstanding Collaborator: Character.com
• Newcomer of the Year: Oddballs
• Partner of the Year: Aykroyds & TDP

“It’s my favourite time of year – bringing our partners together to celebrate our collective achievements and build excitement around a truly outstanding pipeline of world-class content and experiences,” said Simta Sawhney, Senior Director of Licensing, Consumer Products at Paramount.

“The momentum we’re seeing across our franchises is incredible, and it’s just the beginning.”